After a lot of speculation Amazon has finally launched its operations in India as Junglee.com.
Founded by Jeff Bezos, Amazon opened on the web in 1995 and recorded net sales of $48.08 billion in 2011. Junglee is an Indian subsidiary of Amazon. Junglee.com will enable customers to browse any products from a wide variety of stores and shop them online. Junglee.com is a beta site already offering more than 1.2 crore products, from over 14,000 brands and hundreds of major retailers.
Some of the major retailers list includes Homeshop18, The Bombay Store, UniverCell, Gitanjali, Hidesign, Bata India Limited, Fabindia, Reebok, Microsoft India Store and Amazon.com. Amazon plans to organize a system where various products will have simple buying options, making it easier for customers to find anything you want on Junglee.com. Needless to say that it includes more than 90 lakh of books and 30 lakh of products in more than 25 categories including digital cameras, mobile phones, music, movies & TV, toys & games, clothing, jewellery, kitchen and home products.
India's e-commerce market has recently shown amazing results and encouraging signs, attracting several multinationals and companies. Analysts have projected the size of India's e-commerce retail market at about $10 billion. Analysts view Amazon's entry into India as a further endorsement of this growing market.
Amazingly if you already are a Amazon user, then you can log in with the same credentials on Junglee.com. It will also allow users to review products. Users can also choose the like option of a particular product or seller.
Retailers will be allowed to upload their product catalog, free of charge using Amazon’s Product Ads program which retailers can use to direct traffic to their site if they have an online platform.
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